When President Shimon Peres recently met Facebook founder and CEO Mark Zuckerberg, he opened an official personal page aimed at creating a dialogue with the Arab world.
A few days after the meeting I launched a new facebook application entitled “Shimon Peres Says”. The app became a meme generator, allowing users to change the message that Peres left on the famous Facebook “wall.”
The app was my way of viraly promoting a new media blog that I had recently launched, called Feeder (which has since become one of Israel’s leading new media blogs).
Within minutes from launch, the App spread viraly and covered the nations Facebook walls like fire, over 150K people used the application, sharing over 300K personalized photos (each branded with the Feeder logo). Press coverage included AllFacebook, Channel 10 TV, Walla, Haaretz, NRG, Haaretz 2, The Times of Israel, Mako and much more.
The peak – Israeli President Shimon Peres even began using the app himself.