Consulted directly for Tim and Nina Zagat on social media and web strategy. Crafted the new long-term vision for the redevelopment of ZAGAT.com. (acquired by Google in 2011) Created and oversaw the team implementing the comprehensive brand advocate and social media strategy that became the company’s major traffic driver, including Twitter (most followers among competitors), Foursquare (most popular brand on the site for a time), Facebook, YouTube, blogs and more.
