Beyond all the social networking and marketing apps and sites I created, I was excited to be challenged with a unique task – to create from scratch the vision, branding and editorial voice of a totally new, technology-focused publication. The result is Feeder, which I built for Israel’s leading financial news company, Globes. It has since turned into one of Israel’s leading new media blogs.
Everything you see I strategized and built from scratch – the name, identity, graphic language, Art Direction, Technical Product Management and overall Digital Marketing Strategy.
