Definitely Something began as the brainchild of two highly-experienced Internet industry veterans, Asael Kahana and Jacob Shwirtz. With over two decades of combined experience, we came together to form a full-service web strategy and development agency. Definitely Something is passionate about dreaming big, offering fresh perspectives, trend-setting concepts and bringing those ideas to life.
Definitely Something served as MTV Networks’ outpost in Israel, responsible for sourcing local talent, managing projects and scouting new start-ups for possible partnership between 2007 and 2009.
Managed $2MM budget to ideate, plan and launch dozens of social networking destinations, blogs, social media channels and digital prototypes, including Short Circuitz, Yo Momma, Made, My Super Sweet 16 and the “celebrity social networks” of IAmOnMTV and FamousVH1Friends. Created NextOrNot – MTV’s official dating site and most successful social offering, with over 3 million page views daily and over 30 minutes from the average visitor. Also led the site into an extremely successful, $7MM co-branded, integrated, on-air and online campaign with Doritos.