“In the past few weeks, Frito-Lay’s Doritos has quietly achieved online product-launch metrics most marketers would kill for. A microsite for its new Spicy Sweet Chili chips has garnered more than 13 million page views and nearly 200,000 unique visitors in its first few weeks, with an average of 34 minutes spent on the site."

Advertising Age

"If those numbers seem to you to come out of nowhere, perhaps it’s because you’re not an MTV viewer. The network is the sole media outlet Doritos is using to promote its new flavor, beginning with a highly trafficked companion Web site to MTV’s Next dating series, nextornot.com.”

Advertising Age